To promote your business and services online, it is imperative to have a good business website. It is, however, only halfway to where you need to be. You need to work to make the visitors interested enough to visit your site regularly. How can you create such a long lasting impression? There are many options.
If you are going to get customers to come back more than once, you have to provide them with an intriguing reason to do so. This calls for regular posts of new content on your site. The meaning of “regular” varies from industry to industry. Certain fields will need new information every day, but others can go longer without being updated.
Getting new content for your site may not be an easy task, but you can easily overcome this hurdle by hiring a content writer. You can also ask for guest bloggers on your site in return for a link back to their websites and a bit of free publicity. Updating your site can be as simple as providing a link to a relevant article, teasing your audience with an upcoming promotion, linking to a video or someone else’s site, or recycling an article from the earlier days of your website.
Interaction is also a powerful tool; the more your visitors are able to interact on your site, the more likely they are to return. Thus having a forum on your site can be helpful. Other ideas include adding a series of posts that entertain, encourage, or educate, complete with question and answer sessions.
Getting visitors back to your site is not just a matter of keeping your fingers crossed. Give a push to ensure it. For example, add a feature on your site that makes it easy to bookmark the page. Similarly have subscription forms in your site so that readers can sign up and be informed when new content becomes available on your site or to sign up for newsletters. Another option is to add plug-ins that allow visitors to share and recommend your site. These make it easy for a visitor to quickly share your content with friends via e-mail, or to recommend it on social networks such as Facebook, Twitter, StumbleUpon, or Dig.
Keywords are essential for increasing the number of people who see your site. Keywords are basically online road maps. They provide directions that search engines can use in finding your website. When your site shows up well on search engines results pages, you are bound to get new visitors. It will also make it easy for your former visitors to find your site in the event that they forget its address or have yet to subscribe to your Facebook, Twitter, or feed options. So that you are more recognizable to search engines and your visitors, use relevant page titles and strong keywords throughout the title, URL, description, and post. You want your website to be found quickly and easily to benefit both you and your visitors.
Respecting your site users is of utmost importance when it comes to earning the trust of your visitors. If visitors sign up for a free newsletter or content updates, make sure that is exactly what you send them. Spamming your subscribers’ inbox is a fatal mistake that should be avoided at all costs. The subscription forms should be used wisely and not for repetitive advertisement. Advertise on your site instead, and bring people to see your site with interesting newsletters and mailings. Make all e-mails relevant, clear, and, regular, without being overly excessive. If your newsletters give what you promise, you will maintain a healthy subscriber list.
Think out of the box for new ways of ensuring repeat visits from netizens. If you sell items, offer your customers meaningful discounts, special promotions, and coupons. Blog owners can try using contests, printables, and free gifts to lure visitors. Blogs, social networking sites, and newsletters can be used to alert people to promotions at your site. If you provide excellent incentives, you will get more people to sign up for your site and to keep coming back.
When all is said and done, nothing will encourage repeat visitors like excellent content. Deliver on your promises and your visitors will return.
Your website can easily wither away if you don’t update it frequently. If you want to keep your visitors returning, ensure that your site remains constantly attractive. The more appealing the content of your website remains, the more likely readers will be to return.